Put in that context it does make sense to me. My generation, ahem, has never exactly been welcomed with open arms by VS. Using an icon from the era of an audience you want to capture is a cheap, cut to the chase, way to appeal to those roughly of the boomer generation. That is, assuming that is their goal. Then again the person who dreamed up the ad campaign could just be a huge Dylan fan.
quote:Originally posted by Auburn Annie:
Even if Victoria's Secret hopes to bring in more boomer women, do those women want their underwear to exude the spirit and essence of Bob Dylan? Or, conversely, is Bob Dylan the sort of man they're hoping to attract? Even if you're of the belief that men frequently shop at VS for their ladies, I still don't see the appeal of this ad. I, for instance, am a man, and I can assure you that Bob Dylan is not what I'm looking for in a woman's undergarment. (And if I found him there—man, would that be disturbing.)"
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