I heard last winter on HNIC, that in Tampa Bay, if you bought tickets to a Lightning's game you would also have a free hamburg, hotdog & beverage to feast on while watching the game. lol
Every time the Canadiens play against Tampa Bay in Florida, they get their biggest turn out... Lot's of vacationing Quebecers in the winter months in Florida.
And of course there are more Canadiens Jerseys in the stands, than the local team.