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TheWatchman · 03-27-2003, 08:42 PM

I read the article and it is just that. One article from a person who has an ax to grind. I choose to take that article with a grain of salt. No need to explain the power of radio but thanks anyway. I have spent thousands of dollars running ads for previous businesses. I also did my own study and poll and newspaper ads reached far more people and they retained what they read more than what was thrown at them in radio ads. People tend to absorb info. better when they read it, verses hearing it. But I do understand that radio is very powerful.

If what you say is true, then why are the anti-war demonstrations outnumbering the pro's so much? I just don't see the validity of that article when it talks about Clear Channel saturating the radio. Sorry, I just don't buy it. I am in every major city in New England and some of the east coast and I listen to radio most of the day, every day. I just don't see the media blitz that you are talking about. If anything, I hear 90% anti-war talk and 10% pro-war. I just got back from Boston and NYC. Hey, if I didn't hear this big media blitz in those cities, I doubt it even exists. I will be in Philly next. I'll wait and see what I hear there...Perhaps this is taking place on the west coast, where I never travel.

Thanks for taking the time to repsond.

03-27-2003, 08:42 PM	#18
TheWatchman Senior Member Join Date: Dec 2001 Location: Columbia, Maryland Posts: 930	I read the article and it is just that. One article from a person who has an ax to grind. I choose to take that article with a grain of salt. No need to explain the power of radio but thanks anyway. I have spent thousands of dollars running ads for previous businesses. I also did my own study and poll and newspaper ads reached far more people and they retained what they read more than what was thrown at them in radio ads. People tend to absorb info. better when they read it, verses hearing it. But I do understand that radio is very powerful. If what you say is true, then why are the anti-war demonstrations outnumbering the pro's so much? I just don't see the validity of that article when it talks about Clear Channel saturating the radio. Sorry, I just don't buy it. I am in every major city in New England and some of the east coast and I listen to radio most of the day, every day. I just don't see the media blitz that you are talking about. If anything, I hear 90% anti-war talk and 10% pro-war. I just got back from Boston and NYC. Hey, if I didn't hear this big media blitz in those cities, I doubt it even exists. I will be in Philly next. I'll wait and see what I hear there...Perhaps this is taking place on the west coast, where I never travel. Thanks for taking the time to repsond.