View Single Post
Old 05-31-2004, 06:38 AM   #49
Auburn Annie
Senior Member
 
Join Date: Oct 2002
Location: Upstate New York
Posts: 3,101
Default

Maybe we should adopt Warner's new way of getting attention for Ron Sexsmith - giving away free CDs of 2 sample songs. See http://www.thestar.com/NASApp/cs/Con...d=968867495754
for the story.

Excerpt:
The record company that recently released the Toronto singer/songwriter's sixth album, has a theory about Sexmith that lead to the giveaway: "We felt that there is a large constituency of people out there that would love Ron Sexsmith if they ever f---ing heard him," says slightly exasperated Steve Waxman, director of publicity at Warner Music Canada.

"We love Ron. Everybody who knows Ron loves Ron. The next logical thing is to spread the love, as it were."

The CD giveaway is a way to help that untapped constituency out there connect the dots.

"A lot of people know his name — you always reading about him in the papers — but most people haven't actually heard him," Waxman said.
Auburn Annie is offline   Reply With Quote